Our Vision
A world where cognitive wellness is as routine and accessible as checking your steps, heart rate and sleep. Where fear of mental decline is replaced by confidence, and everyone has the tools to unlock their full brain potential and thrive in a fast-moving, complex world.
Our Story
In 1995, I launched Brain[dot]Com to offer quick, engaging online tests of IQ, memory, and brain speed. Over a million people took the tests — and many also shared their lifestyle habits. What we discovered changed everything.
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While IQ scores stayed steady with age, brain speed — how quickly the brain processes information — declined over 40% between ages 30 and 65. This “fluid intelligence” is more closely tied to real-world success, resilience, and even longevity than traditional IQ.
But the real surprise? When users repeated the tests just a few times, their brain speed improved ... often dramatically.
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This inspired the creation of the Cognometer, a patented digital tool that measures the brain’s processing speed across multiple functions. When validated at top institutions like Stanford, Scripps, and UC Irvine, the Cognometer:
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Identified preclinical cognitive decline missed by standard tests, even in people genetically at risk for Alzheimer’s.
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Helped researchers uncover brain-boosting effects of several nutritional supplements, leading to peer-reviewed publications and new discoveries.
We then gamified our tests, launching some of the first cognitive training platforms — THINKfast and MyBrainTrainer. From world-class athletes and CEOs to doctors using the tools with patients, the response was overwhelming.
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But back then, only high-speed desktop operating systems could handle the millisecond-level precision we required. Finally, mobile operating system speed can handle the task.
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And now, CogTech Labs is proud to soon bring that science to everyone ... through CogTrax™, the first cognitive tracking and brain-speed training app powered by clinically validated algorithms that measure, analyze and enhance neural processing speed and flexibility.
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The future of brain health is personal, protectable, and in your hands.
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Josh Reynolds, Founder, CogTech Labs, Inc.